There are a lot of tools you're missing for your business if you're using a Facebook Profile instead of a Facebook Business Page. Find out here.Read More
Filtering by Tag: social media stats
Whoohoo! You're on top of the Facebook page this week! You're sharing images and articles and funnies and motivation! You're a wizard!
.....so why is your engagement falling?
You may throw up your hands and say "UGH! Facebook is only going to let me grow if I pay for it." or "Darnit! There is no way I can post MORE. I don't have time!"
The secret may be that you're posting....too much. (Collective gasp, I know.)
A) The GREAT content that you designed is likely getting buried in the "other stuff". I've personally gone back to pages to look for a specific post that interested me and couldn't find it because they'd posted 20 times that same day since the one I was looking for was posted.
B) Facebook does actually penalize for posting too much. Maybe it seems bot-like. Maybe they know people don't want to be attacked by your updates so they don't put ALL of those posts in the news feeds of the page audience. No doubt, there's an algorithm looking for it.
We've found that one to two posts per day in addition to interacting with those that are liking and posting on your page posts is a great formula.
That said, your engagement isn't going to grow if you're not tuned in to what your audience is looking for. Additionally, if you're doing Facebook right, you don't WANT every single post to be killing it engagement-wise. You want your presence to be professional, beautiful, and branded and you want your followers to be following along until you're ready to deliver "the" post with an action driver.
If you're confused or lacking for time, we would sincerely love to get your business results on Facebook and the other social platforms (when necessary).
We spend a lot of time figuring out what your audience responds to best and the answer to that may surprise you. Some of our clients' audiences love quirky humor. Some just simply want news about the business or market. Some don't engage in the traditional ways (likes, comments, and shares), but click through to the website on every link we post.